Timelands turns a live game into a broadcast slot. Time Heroes® is the first — and it's live right now.
Time Heroes® is a free browser game people are playing right now — 146 pet species across 10 worlds, and 6,000+ collectible variants to chase. SponsorGrid hands one brand the whole screen inside it.
You are not buying a share of a rotation. You are buying a window — and for the length of it, the game belongs to you.
A slot is a fixed two-hour stretch of the live game. It begins, it ends, and it is yours for all of it.
Full screen, sole sponsor. Nobody else is bidding for the same attention while your slot is running.
Slots are bought with AdCredits. 1 AC = $1, and bidding on a slot opens at 50 AC.
We are onboarding advertisers one at a time while the marketplace is in beta. Ask for access and we open it.
The first slot in the history of this thing is still open.
Play to Support® is the deal underneath all of this. A player gives a game their time. A brand pays to stand inside that time — one brand at a time, in the open. That payment is what a free game runs on.
People spend real time in a world they chose. That time is what a sponsor is buying — and the game stays free to play.
For two hours you are not one of the ads. You are the sponsor of the world, and everyone inside it sees only you.
Today there is one game: Time Heroes®. Next we prove the attention with real measurement, then we open the same slot to other games. We say exactly where we are.
A live game with real players — and the slot built into the world, waiting for its first brand.
We are building impression and attention measurement to the IAB gaming standard.
One place for brands to reach many games — and the tools for other studios to open slots in theirs. Colonies, where a community shares what its play earns, are in design.
